A brand is the heart and soul of your company, responsible for influencing audience perception, driving advocates to your organization, and differentiating you from your competition. Unfortunately, many ecommerce entrepreneurs don’t know how to build a brand that attracts people. 

After all, building a brand isn’t just choosing a logo or pickling the perfect name. The right brand is the product of various interconnected factors, all designed to change how people think and feel about your business. Building a new brand essentially boils down to seven steps-

💠 Research your target audience and your competitors.

💠 Pick your focus and personality.

💠 Choose your business name.

💠 Write your slogan.

💠 Choose the look of your brand (colors and font).

💠 Design your brand logo.

💠 Apply your branding across your business.